Peloton

The ask: The client was looking to leverage existing 9x16 videos creating by Peloton instructors and create both 16x9 & 9x16 versions as 30s, 15s, and 6s cut downs for paid media. They wanted to add text/supers that incorporate their upcoming promo messaging and offer values while also following YouTube best practices. We created cut downs for their Black Friday/Cyber Monday, pre-holiday, and post-holiday campaigns.

The goal: Drive sales across their product line and app trial sign-ups.

My role: Using the footage received from Peloton, I optimized the scripts to meet the best practices of video action campaigns — i.e. leading with the promo and brand, and finishing with a strong CTA — as well as the on-screen supers.