Senior copywriter | Sept 2021 – Current

Primary client: Google

Write clear and compelling copy for various assets, including email, web, social media, paid ads, articles, videos, OOH, presentations, and training.
Develop creative concepts with designers and cross-functional teams.
Collaborate and be a trusted creative partner to stakeholders to understand and and achieve projects and messaging.
Write across multiple Google verticals, including Google Brand Social, Ads, Events, Shopping, Think with Google Global, Grow with Google, and Travel campaigns
Scriptwriting for Think with Google video content, including the “How to Think About” series and “Insights Jam” and involved in all stages of video production.
Strong and articulate in presenting creative concepts to clients in an engaging and concise way.
Distill research and insights across marketing platforms to inform creative copy concepts and best practices.
Make thoughtful and strategic decisions that help meet short- and long-term client objectives.
Think outside the box by developing innovative creative solutions to clients' marketing challenges.
Speak to the creative process and project work, escalates issues to senior members, and communicates timing and staffing issues as needed.

Creative Lead; Content Manager | Mar 2020 - Sept 2021

Primary client: Lyft

Writing emails, landing pages, in-app copy, blog posts, push, and SMS while championing the client's brand voice and tone.
Mentor junior writers on client editorial style.
Work with client research and key insights to inform creative solutions that balance audience needs and achieve business goals.
Communicate complicated concepts with jargon-free copy.
Collaborate closely with client’s engagement, paid acquisition, product marketing, and other cross-functional leaders to guide content strategy for lifecycle campaigns and experiments.
Proactive in owning creative projects and tasks with guidance and support from client.
Effective presentation skills and ability to advocate for creative choices.
Other clients: Facebook, Opus One Solutions.

Content Specialist | Jan 2019 - Feb 2020

Developed Endy’s first company-wide brand style guide to ensure consistent voicing across all channels. Primary content creator and manager of the SEO-driven Endy Blog.
Collaborated with a close-knit team of designers and developers to generate user-friendly interfaces to enhance product merchandising.
Produced high-quality content and managed workflow, communication, and project delivery in collaboration with internal (Digital Marketing, Creative, UX, PR) and external stakeholders during preparation, production, and post-production.
Knowledge of marketing funnel and performance insights to inform content strategy (and its iterations) to marry business objectives and user experience.
Knowledge of marketing funnel and performance insights to inform content strategy (and its iterations) to marry business objectives and user experience.
Evaluated relevance and coordinates the delivery of content in collaboration with department leads to ensure appropriate branding and messaging.
Understanding of Google Analytics, WordPress, and SEO best practices.

Freelance Editorial Assistant | Sept 2017 - Dec 2018